![]() ![]() There’s also an incredible tension from the consumer, which is people usually don’t believe in claims. Instead of staying in bed with mom, he grasps the blanket tight - still. He notices a fragrance coming from one of the blankets and inhales, immediately calmed by the lavender scent. Frightened, he runs down the hall to his mothers room and climbs onto her bed. ![]() “We have an incredible product with an incredible truth, which is the long-lasting scent. A little boy is awoken from his slumber by a thunder and lightning storm outside. “The beauty of this campaign is that it goes back to that tension that is created by what the consumer thinks of the product,” said Ciro Sarmiento, chief creative officer of Woven Collaborative. “We thought what better thing to do than launch our Super Bowl ad way ahead of the Super Bowl.” (Downy) After giving her well-loved Backstreet Boys T-shirt a cursory sniff, this woman firmly declares that its time to get rid of the article. “What we find is consumers have a hard time believing that Downy Unstopables could actually last as long as the brand claims that it can last,” said Jenny Maxwell, P&G’s senior brand director of North America Fabric Care, per AdWeek. DOWNY DOWNY COMMERCIAL DOWNY RINSE & REFRESH COMMERCIAL COMMENT ON COMMERCIALS Downy Down圜ommercial DownyRinseandRefresCommercial CommentOnComme. Save 3.00 On ONE Downy Liquid Fabric Enhancer 150ld/129oz, OR Downy In-Wash Scent Beads 14.
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